Enterprise migration to Webflow completed in under 3 months for 5x faster marketing
We migrated 4,000+ CMS items across 3 languages to Webflow Enterprise, with zero SEO loss and 5× faster marketing velocity.
Backbase is one of the Netherlands' most valuable tech unicorns, alongside companies like Mollie, Adyen, and Bunq. With a €2.5B valuation, 2,000+ employees worldwide, and over 150 enterprise banking clients including Barclays, BNP Paribas, Lloyds, and NatWest, they're a global leader in engagement banking, powering digital experiences for financial institutions in over 50 countries.
Their marketing website had grown into a complex, high-risk ecosystem on CraftCMS: 300 static pages, 800+ CMS pages, and 4,000+ CMS items across 3 languages.
Before touching a pixel, we mapped out the roadmap: priorities, quick wins for conversion, and design direction. Then we moved fast.
"We want our .com to be a growth engine, not a bottleneck. We want to ship brand experiences fast, not wait months for simple updates. We want a platform that works for us, not against us."
Optimizing the macro funnel
We took a deep dive into Sambrosa's user experience, identifying opportunities to make each visitor journey clear and effective
Funnel simplification
We removed unnecessary pages that added noise rather than value, and ensured every journey across the website pointed to the product page as the destination.
A smarter product page
Instead of having different pages competing with each other for conversion, we created one smart product page, featuring all the necessary details and options visitors need.
Flexible purchase options
To support both new and returning customers, we created a way to buy a one-time product or add a subscription seamlessly, adding flexibility to their purchasing decisions.
Uplifting Sambrosa's brand language
To align with the new smart strategy, we made sure the visual identity matched the efficiency of the website.
Principle-driven
We used brand principles to guide our design decisions, creating a clear strategy that brought Sambrosa's vision to life and communicated it effectively to visitors.
Visual uplift
We delivered an uplift of Sambrosa's visual language, refreshing their brand identity to feel modern and approachable.
Enhanced packaging shots
We created high-quality packaging shots, together with Sandor van den berg, to make their products look great.
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Instant & Shopify are the perfect match
Using Instant combined with Shopify, we built a streamlined, efficient no-code environment for Sambrosa.
From Figma to Instant
We built a flexible design system in Figma and seamlessly translated it into Instant, enabling rapid iteration between tools and fully leveraging the no-code capabilities for efficient development.
Foundational section system
We provided Sambrosa with a solid foundational section system to create landing pages with ease.
Faster page creation
A solid design system allows Sambrosa to edit pages 50% faster, which makes small edits as easy as they sound
The real challenge behind the migration
Backbase needed to move fast, but their platform was holding them back.
Developer dependency
Every content update required developer involvement, creating bottlenecks and delays. The marketing team had ideas, but no way to execute them independently.
High-value SEO at risk
With strong rankings built over years, any migration error could mean significant traffic and revenue loss. There was no room for experimentation. We needed a surgical approach.
No clear path to faster time-to-market
The team knew they needed to move faster, but lacked a roadmap to get there. Which pages should be prioritized? Where were the quick wins for conversion? What design direction would best serve their brand?
Scale and complexity
300+ static pages, 800+ CMS pages, 4,000+ CMS items, and 3 languages created a migration challenge few agencies would take on.
Empowering ownership through design systems
What works today might need to evolve tomorrow. A high-conversion website is only as powerful as its ability to adapt, test, and optimize when needed. With our design system, Tunify gained full control to drive and sustain their digital growth.
Pure no-code flexibility
Built in Webflow, the design system allows marketers to create and customize landing pages effortlessly, without developers.
Reusable branded components
Pre-built Webflow components streamline page creation while maintaining a consistent brand identity.
Personalized Tutorials
Step-by-step video guides empower the team to manage updates, create new pages, and optimize content independently.
Data-driven control
Integrated with Google Analytics, and HubSpot, the system delivers actionable insights, empowering Tunify to refine user journeys and boost conversions—independently or with our support.
From roadmap to live platform in under 3 months
We kicked off with collaborative workshops to define the information architecture and conversion opportunities, then moved fast.
100+ reusable components
A comprehensive component library in both Webflow and Figma enables teams to build fast without compromising brand consistency.
Webflow Analyze & Optimize integration
We integrated Webflow's native analytics and A/B testing tools, enabling region-specific personalization. Backbase can now tailor experiences per market and continuously optimize based on real user data.
Enterprise-grade integrations
Server-side tracking, Adobe Marketo integration, and Greenhouse synchronization, all architected for scale.
Multi-locale ready
3 languages live at launch, with architecture designed to scale to additional markets effortlessly.
A design that
drives conversions
Beautiful design is only one part of the solution. The system was built to convert visitors into free trial users.
Insights-driven design
Workshops and the 'Jobs to be Done' framework helped us shape better user journeys and create personalized landing pages for different audiences, like gyms, retail and hospitality.
Conversion-focused wireframes
We mapped visitor journeys to guide users seamlessly toward starting a free trial.
Enhanced user experience
A refreshed visual design elevates the brand while prioritizing usability and clarity.
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Supporting
international growth
The key to Tunify’s global expansion
lies in localizing the user experience.
Dynamic localization
Visitors can switch seamlessly between languages and regions (e.g., Dutch vs. French for Belgium).
Region-specific content
Tunify’s website adapts to show relevant artists, testimonials and much more based on the user’s location, ensuring a personal experience and improved conversion funnel.
Seamless data flow
Cookie data integration ensures marketing data is connected with their external tool to improve sign-up flows and personal experiences.
Want to know more about how no-code can benefit you?
The outcome
5× faster time-to-market. Marketing updates that took months now take days. The team can respond to market opportunities in real-time, without waiting in a developer queue.
Full marketing autonomy. The team can ship brand experiences, launch campaigns, and update content without developer involvement. No more tickets, no more waiting.
Zero SEO compromise. All high-value rankings preserved through a surgical migration approach. Organic traffic remained stable throughout the transition.
Data-driven personalization. Webflow Analyze and Optimize enable continuous A/B testing and region-specific experiences. Backbase can now tailor messaging per market and make decisions based on real user behavior.
Enterprise-grade platform. 100+ components, 3 locales, and architecture designed to scale. Adding new markets or content types no longer requires rebuilding from scratch.
Delivered end-to-end in under 3 months.
From strategy workshops to live launch, we partnered with Backbase as their strategic digital partner, not just their development team. They now fully own their platform, technically and operationally, with the insights and tooling to keep optimizing.
And we're not done. We continue to work closely with Backbase to maintain the high standard we've set together, bring new innovations to their platform, and provide the extra capacity their team needs to keep moving fast. This isn't a handoff. It's an ongoing partnership.
Don't just take our word for it
"Cut the Code took us from a CMS that was holding us back to a platform that's actually accelerating growth. Webflow changed how we show up as a brand and our team is 5x faster."
Tim Rutten
Want to know more about our way of working?
Erwin Luijendijk
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